Category
Category
Category performance, finally treated like a first-class surface.
A dedicated category layer for dairy sales mix, sub-categories, country splits, trend comparisons and variance views — structured now so richer source data can slot straight in.
Countries
4
Core markets staged for comparison
Sub-categories
5
Mix lanes ready for expansion
Country comparison
Track sales and pricing posture side-by-side across core dairy markets.
4 markets staged
Sub-category ladder
Separate total category performance from butter, cheese, milk, powders and yogurt.
5 lanes mapped
Trend vs variance
Keep directional momentum and period-on-period change visible as distinct reads.
MoM / YoY ready
Country view
Compare category strength across countries
Sales mix + trend + variance
United Kingdom
Core retail mix, resilient pricing.
UK
Category share
34%
Sales value
€128.4m
Trend
+2.8%
Variance view
Period-on-period price delta used as placeholder until category variance feeds are fully landed.
MoM
-0.0
Ireland
Export-sensitive with stronger milk tone.
IE
Category share
24%
Sales value
€92.6m
Trend
+3.6%
Variance view
Period-on-period price delta used as placeholder until category variance feeds are fully landed.
MoM
-0.1
Germany
Broad category base across retail and ingredients.
DE
Category share
22%
Sales value
€81.9m
Trend
+1.9%
Variance view
Period-on-period price delta used as placeholder until category variance feeds are fully landed.
MoM
-0.2
France
Premium mix holding, value growth slower.
FR
Category share
20%
Sales value
€73.5m
Trend
+1.4%
Variance view
Period-on-period price delta used as placeholder until category variance feeds are fully landed.
MoM
-0.2
Sub-category ladder
Where the category is moving
Cheese
Premium and convenience formats outpacing base dairy.
Mix
31%
Trend
+4.2%
Variance
+1.8%
Butter & Spreads
Commodity retracement feeding through faster than volume loss.
Mix
23%
Trend
-8.1%
Variance
-2.4%
Liquid Milk
Large but mature; best read via country-level shifts.
Mix
21%
Trend
+0.8%
Variance
+0.3%
Powders & Ingredients
Export-exposed, useful leading signal for broader dairy tone.
Mix
15%
Trend
+2.1%
Variance
+1.2%
Yogurt & Cultured
Health-led premiumisation keeps mix improving.
Mix
10%
Trend
+3.4%
Variance
+0.9%
What this area now covers
- Country-level category scorecards
- Sub-category sales and mix ladders
- Trend comparison views
- Variance and change reads
- A clear landing zone for future retail/category datasets
Connected areas